In feudal times, conquering warriors would raise the flag of their lord on the battle site. Raising the flag in Japan today still symbolizes victory, particularly in reference to independent entrepreneurs who succeed in business after starting from scratch.
(Style: spoken/casual/A=female, B=male)
A: Kawakami-san no musukosan, kondo jigyoo o hajimeru n desu tte.
B: Hoo, sorya taihen daroo na. Kono keiki ja, hitohata ageru no mo muzukashiku naru ippoo daroo kara naa.
A: Did you know that Mr. Kawakami’s son is lauching a new business?
B: Is that right? Its’s going to be an uphill climb. To succeed in your own enterprise in today’s business climate is getting harder and harder.